Филип Котлер - все книги по циклам и сериям | Книги по порядку
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Marketing Professional Services - Revised Филип Котлер
ISBN: 073520179X Язык: Русский In this thoroughly revised and updated resource, the authors make complex marketing concepts easy to grasp and ready to put into action. Beginning with an in-depth look at the role of marketing in any profession, they go on to cover the marketing -
Principles of Marketing, Activebook 2.0 Филип Котлер
ISBN: 0130418145 Год издания: 2003 Издательство: Prentice Hall Язык: Английский This paperback book is invaluable as a guide for readers interested in learning the principles of marketing. Readers can personalize the material by adding notes and comments and utilizing the dynamic online resources, allowing them to learn about -
Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources Филип Котлер
ISBN: 0-78790-912-2 Издательство: Jossey-Bass Язык: Русский In a long-awaited answer of one of museum's most pressing challenges, Neil Kotler and Philip Kotler draw on unmatched expertise and experience to reveal how museums can build revenue, audiences, and resources while maintaining and advancing mission. -
Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations Филип Котлер
ISBN: 074323636X Год издания: 2002 Издательство: Free Press Язык: Русский Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in -
Precision Marketing : The New Rules for Attracting, Retaining and Leveraging Profitable Customers Филип Котлер
ISBN: 0471467618 Язык: Русский Praise for Precision Marketing "At Timex, we know about precision. For 150 years, we?ve built quality watches that tell accurate and exact time. Like other innovative companies, we also know about the need to deliver targeted and -
Marketing for Congregations: Choosing to Serve People More Effectively Филип Котлер
ISBN: 0687235790 Язык: Русский How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors and other leaders of congregations to make better, -
Attracting Investors : A Marketing Approach to Finding Funds for Your Business Филип Котлер
ISBN: 0471646563 Язык: Русский Make a compelling case to banks and potential investors! If you are an entrepreneur looking for your first investors, or a business owner or CFO seeking a new source of capital, you need to market your company to investors. Here, renowned -
Marketing: An Introduction Филип Котлер
ISBN: 0131865919, 9780131865914 Год издания: 2006 Издательство: Prentice Hall Язык: Английский This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. -
Маркетинг XXI века (сборник) Филип Котлер
ISBN: 5-7654-4170-X Год издания: 2005 Издательство: Нева Язык: Русский В этом уникальном издании впервые собраны три новейшие книги великого мастера маркетинга Филипа Котлера. Именно они дают наилучшее представление о взглядах самого авторитетного профессионала в области изучения рынка. Это издание
