Новинки Стивена Леви

Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and Sergey Brin—has become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business.
Granted unprecedented access to the company, Levy disclosed that the key to Google’s success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Google’s relationship with China, including how Brin disagreed with his colleagues on the China strategy—and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google’s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups.
In the Plex is the “most authoritative…and in many ways the most entertaining” (James Gleick, The New York Book Review) account of Google to date and offers “an instructive primer on how the minds behind the world’s most influential internet company function” (Richard Waters, The Wall Street Journal).

Сюжет о том, как молодой студент Гарварда придумал крупнейшую социальную сеть в мире, уже вошел в учебники по предпринимательству. Могущество и вездесущность компании Марка Цукерберга, которую в 2021 году он переименовал в Meta (признана экстремистской организацией в России), невозможно отрицать. Как и за счет чего стартап стал корпорацией стоимостью более триллиона долларов? Известный журналист Стивен Леви три года общался с сотрудниками Facebook (признана экстремистской организацией в России), включая самого Цукерберга и операционного директора Шерил Сэндберг, чтобы рассказать самую полную историю компании из Пало Альто. Его книга — о…

Билл Гейтс, Стив Возняк, Марвин Минский и другие герои компьютерной революции 1980-х годов рассказывают о том, как боролись с существующими порядками, формировали новые и боролись с законом за право свободного доступа к информации. Стивен Леви поговорил с тремя поколениями бывших хакеров, чтобы вы из первых уст узнали: - Как создавались первые персональные компьютеры? - Почему известные изобретатели бросали университеты? - Можно ли считать хакеров киберпреступниками? - Какие "хакерские" ценности объединяли и продолжают объединять гиков по всей планете? - Зачем крупнейшие технологические компании по сей день нанимают на работу…

Szokująca. Szczera. Prawdziwa. Zakulisowa historia jednej z najpotężniejszych i najbardziej kontrowersyjnych amerykańskich firm – Facebooka. Jako student drugiego roku Mark Zuckerberg stworzył prostą stronę internetową, która miała służyć jako kampusowa sieć społecznościowa. Dziś Facebook jest największą platformą społecznościową na świecie skupiającą prawie trzy miliardy użytkowników, a jej wartość rośnie z dnia na dzień. Facebook to nie tylko niewinna sieć do publikowania postów. To potężne narzędzie, które niewłaściwie używane może przynieść fatalne skutki. Wycieki danych, manipulacja użytkownikami, rozpowszechnianie nieprawdziwych informacji… Czy Zuckerberg to komputerowy geniusz rzucony w świat polityki, czy wyrachowany biznesmen? Jak firma radzi sobie ze zmianami i kolejnymi skandalami? Jaka przyszłość czeka sieci społecznościowe? Oparta na setkach wywiadów książka stanowi zapis niesamowitego sukcesu oraz licznych porażek imperium Zuckerberga. „Facebook. A miało być tak pięknie” to opowieść o firmie oraz o ludziach, którzy ją tworzą. To wnikliwy i fascynujący obraz globalnej korporacji, która realnie wpływa na każdy aspekt naszego życia. Steven Levy – pisarz, dziennikarz magazynu „Wired”. Według „The Washington Post” to najważniejszy amerykański dziennikarz z dziedziny technologii. Pracował także jako redaktor w „Newsweeku”. Od ponad trzydziestu lat zajmuje się kwestiami technologii, internetu, kryptografii i bezpieczeństwa w sieci. Jest autorem siedmiu książek, pisał teksty dla wielu czasopism, m.in. dla „Rolling Stone”, „Harper's Magazine”, „Macworld”, „The New York Times Magazine”, „Esquire”, „The New Yorker” i „Premiere”. Levy zdobył wiele wyróżnień, w tym za książkę ​​„Hackers. Heroes of the Computer Revolution”, którą „PC Magazine” uznał za najlepszą książkę sci-tech napisaną w ciągu ostatnich dwudziestu lat, zaś ​​„Crypto. How the Code Rebels Beat the Government” nagrodzono na Targach Książki we Frankfurcie w 2001 roku (grand e-book prize). Publikację ​​„In the Plex”, opowiadającą o wyszukiwarce Google, okrzyknięto w 2011 roku najlepszą pozycją z dziedziny biznes na Amazonie (Best Business Book of 2011).

Facebook — найбільша соціальна мережа у світі, яка є невід’ємною частиною повсякденного життя кількох мільярдів людей. Нині компанія постійно перебуває у фокусі уваги міжнародної спільноти, особливо зважаючи на нещодавні скандали щодо акаунтів «фейкових новин», що впливають на результати виборів, вразливість захисту особистих даних користувачів, і невдоволення діями свого засновника і генерального директора.
Мі

Today, Facebook is nearly unrecognizable from the simple website Zuckerberg's first built from his dorm room in his Sophomore year. It has grown into a tech giant, the largest social media platform and one of the biggest companies in the world, with a valuation of more than $576 billion and almost 3 billion users. There is no denying the power and omnipresence of Facebook in daily life. And in light of recent controversies surrounding election-influencing fake news accounts, the handling of its users' personal data and growing discontent with the actions of its founder and CEO, never has the company been more central to the national conversation.

Based on years of exclusive reporting and interviews with Facebook's key executives and employees, including Mark Zuckerberg and Sheryl Sandberg, Steven Levy's sweeping narrative digs deep into the whole story of the company that has changed the world and reaped the consequences.

Steven Levy, a commentator on Silicon Valley issues, offers a well-researched study of the evolution of Facebook, as well as the political and social upheaval caused by the company and its founder, Mark Zuckerberg. Will Damron's deliberate, nuanced narration employs his baritone voice in a manner ideally suited to the fascinating content. Damron's excellent performance achieves the near-impossible in lengthy audiobooks: He maintains listener interest in a subtle and skillful way. This outstanding examination of a global phenomenon also serves as a candid Zuckerberg biography.

'Levy portrays a tech company where no one is taking responsibility for what it has unleashed' Financial Times
'This fascinating book reveals the imperial ambitions of Facebook's founder' James Marriott, Sunday Times
'The inside story of how Facebook went from idealism to scandal' Laurence Dodds, Telegraph
Today, Facebook is nearly unrecognizable from the simple website Zuckerberg's first built from his dorm room in hi

Brought to you by Penguin.

In his sophomore year of college, Mark Zuckerberg created a simple website to serve as a campus social network. The site caught on like wildfire, and soon students nationwide were on Facebook.

Today, Facebook is nearly unrecognizable from Zuckerberg's first, modest iteration. It has grown into a tech giant, the largest social media platform and one of the most gargantuan companies in the world, with a valuation of more than $576 billion and almost 3 billion users. There is no denying the power and omnipresence of Facebook in American daily life. And in light of recent controversies surrounding election-influencing "fake news" accounts, the handling of its users' personal data, and growing discontent with the actions of its founder and CEO, never has the company been more central to the national conversation.

Based on years of exclusive reporting and interviews with Facebook's key executives and employees, including Mark Zuckerberg and Sheryl Sandberg, Steven Levy's sweeping narrative digs deep into the whole story of the company that has changed the world and reaped the consequences.

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google’s IPO nobody other than Google management had any idea how lucrative the company’s ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in China—Levy discloses what went wrong and how Brin disagreed with his peers on the China strategy—and now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex.

The author of Hackers chronicles the two-decades-old battle to wrest control of information from government that paired the nation's computer-adept elite with big business. 40,000 first printing.

This 25th anniversary edition of Steven Levy's classic book traces the exploits of the computer revolution's original hackers -- those brilliant and eccentric nerds from the late 1950s through the early '80s who took risks, bent the rules, and pushed the world in a radical new direction. With updated material from noteworthy hackers such as Bill Gates, Mark Zuckerberg, Richard Stallman, and Steve Wozniak, Hackers is a fascinating story that begins in early computer research labs and leads to the first home computers.

Levy profiles the imaginative brainiacs who found clever and unorthodox solutions to computer engineering problems. They had a shared sense of values, known as "the hacker ethic," that still thrives today. Hackers captures a seminal period in recent history when underground activities blazed a trail for today's digital world, from MIT students finagling access to clunky computer-card machines to the DIY culture that spawned the Altair and the Apple II.

The iPod has become a full-blown cultural phenomenon, giving us a new vocabulary (we shuffle our iTunes on our nanos), revolutionizing the way we experience music and radio through the invention of podcasting, opening up new outlets for video, and challenging the traditional music industry as never before. The design itself has become iconic: there is even a shade of white now called iPod White. Steven Levy has had rare access to everyone at Apple who was involved in creating the iPod -- including Steve Jobs, Apple's charismatic cofounder and CEO, whom he has known for over twenty years. In telling the story behind the iPod, Levy…

Now in it's seventh edition, this OB reader continues to both instruct and entertain the current generation of students and professionals about workplace realities. This book consists of a series of short, interwoven stories about the operations at a single, mythical company seen through the eyes of an employee. It reveals the psychological processes and social mores at work in a company, and it is uniquely valuable for helping to bridge the gap between theory and practice. It immerses readers in the "real-world" workplace as no other text does, and provides just enough theory to make sense of it. The new edition will continue with the same premise and will contain updated stories and chapters.

Now in its Sixth Edition, this OB reader continues to both instruct and entertain the current generation of students and professionals about workplace realities. Going beyond the usual technical/rational analysis of books on organizational behavior, each chapter is a fictionalized account of actual workplace happenings, and involves a continuing cast of characters whom readers come to know. Each account makes a point of its own, or illustrates theoretical material covered in the introductions to parts and sections. For instance, why would a plant manager call a continuing series of 6:30am meetings about coordination of efforts, and then…

Today, technology is cool. Owning the most powerful computer, the latest high-tech gadget, and the whizziest web site is a status symbol on a par with having a flashy car or a designer suit. And a media obsessed with the digital explosion has

The creation of the Mac in 1984 catapulted America into the digital millennium, captured a fanatic cult audience, and transformed the computer industry into an unprecedented mix of technology, economics, and show business. Now veteran technology writer and Newsweek senior editor Steven Levy zooms in on the great machine and the fortunes of the unique company responsible for its evolution. Loaded with anecdote and insight, and peppered with sharp commentary, Insanely Great is the definitive book on the most important computer ever made. It is a must-have for anyone curious about how we got to the interactive age.

The fifth edition of this popular guide to organizational behavior reveals the psychological processes and social mores at work. Seen through the eyes of an employee at a mythical company, it goes beyond the usual technical/rational analysis of other books on organizational behavior. It gives students true insights into a firm's organizational structure and culture and helps them reflect on their experiences in their own organizations.

An intriguing, allegorical depiction of the cultural mechanisms of organizational life, this book reveals the psychological processes and social mores at work within corporate organizations through fictional characters representing corporate types (the secretary, '' the universal subordinate, '' the universal executive, '' etc.) Its readable, instructive approach goes beyond the usual technical/rational analysis of books on organizational behavior, giving a behind-the-scenes look at corporate life.

A mere fifteen years ago, computer nerds were seen as marginal weirdos, outsiders whose world would never resonate with the mainstream. That was before one pioneering work documented the underground computer revolution that was about to change our world forever. With groundbreaking profiles of Bill Gates, Steve Wozniak, MIT's Tech Model Railroad Club, and more, Steven Levy's Hackers brilliantly captured a seminal moment when the risk-takers and explorers were poised to conquer twentieth-century America's last great frontier. And in the Internet age, the hacker ethic-first espoused here-is alive and well.